Preparing Your Home For The Market
Putting Your Best Face Forward
For most, our homes are our most valuable asset. When the time comes to sell that asset, far too many people take a haphazard approach to preparing their homes for the market. The old adage that says you never get a second chance to make a first impression is as true for homes as for people. Before you open your home to potential buyers, take some time to prepare your asset for the market. It doesn’t necessarily take a lot of money, but it will take a little time and understanding of how buyers think.
As the seller, you have ultimate control over how quickly your home sells. Staging your home for the market in terms of physical condition and appearance, and pricing your home within the market are the best ways to ensure a timely sale. Remember, buyers will judge your home against all others they see. The home needs to look good from the street, up the driveway, up to and into the front door and throughout every room in the house.
A vast majority of home buyers begin their search on the internet. Buyers looking at websites such as REALTOR.com can identify properties of interest and often do ‘drive-by’ inspections to see if they like the looks of the property, the neighborhood, etc. Regardless of any improvements you have made inside the home, if a buyer is turned off by the curb appeal, or lack thereof, you have just lost a potential buyer. Even in the most aggressive sellers market, turning away buyers is never a good idea.
Begin by examining your home as a potential buyer would. Look at your home from the street and critique the appearance. Are there shingles missing or damaged; is the paint faded or peeling; are there any cracked or broken windows; does the landscaping make the house look like the set of a Stephen King novel? All kidding aside, this is the time to do the little things that have been building up on your honey-do list. This is also the time to make sure kids toys, bikes, garden tools, snow shovels, extension cords and the like are picked up and stored. The yard will look infinitely better and will certainly be less of a hazard to buyers walking the property. Make sure all of your exterior lighting works, that your doorbell chimes, and that your front door is inviting (a coat of paint and a new lockset can do wonders). Don’t forget to put out a new doormat if the old one looks like it’s been around one season too long. It’s the little things that make a huge difference.
Once you’ve brightened the homes curb appeal, it’s time to move indoors. Start with the garage; something I believe we can all agree is an important element in any Alaskan home. Most garages are called upon for double duty; the serve as shelters for our vehicles, but they also serve as storage for all of those items that just can’t seem to find a home of their own inside the house. Many become storage for our boats, snow machines, ATV’s, lawn equipment, tools and, frankly anything else the boss says we can’t keep inside. Bottom line; clean it out and move the items you don’t absolutely have to have into storage. I know it’s a little inconvenient but the extra effort now will absolutely be worth it by making it easier for buyers to walk around and envision their vehicle parked inside. Don’t forget to make sure the garage door openers work properly (including the safety motion sensors) and while you’re at it, have the boiler inspected and cleaned.
Next step; de-clutter the house. Go through your closets and donate or pack off season or other clothes you don’t wear. A closet stuffed to the gills gives the impression you don’t have enough room. Are you really going to wear those rhinestone studded bell bottoms again? Repeat this for all the closets as well as linen closets, pantry and utility/broom closet as well as your bathroom cabinets. Keep only the bare essentials; in this case, less is definitely more.
Ah, the kitchen. The nerve center of our home is often one of the most cluttered. We all have at least one junk drawer that can be cleaned out. Go through your cabinets and drawers and clean out everything you can; the bread maker you haven’t used since Christmas 2004; the juicer you bought hoping that beet-carrot juice combo would actually taste good; the extra dishes, pots, pans and utensils that you don’t use every day. Don’t forget your countertops; they should be free of clutter as well, even if it means living without your Longaberger canister set for a while. Think minimalist. Are your appliances showing their age? A small investment here can pay major dividends.
Now that the de-clutter process is underway, turn your attention to your home furnishings. Large, bulky and overpowering furniture should either be arranged to minimize its impact or moved into storage. A king size tester bed will make all but the most cavernous bedrooms look tiny. Heirlooms and antiques that have great sentimental and equitable value would be better protected in temporary storage. Cutting down on the amount of furniture will make your home seem much, much larger. A definite asset in the eyes of most buyers.
Just as a home free of clutter sends the message that space is not an issue; a clean home sends the message that your home is well cared for. Over the years I’ve learned the word ‘clean’ is very subjective. This is where I recommend hiring a reputable cleaning service to give your home the star treatment. Kitchen cabinets, appliances, bathroom fixtures, windows, lighting fixtures, curtains/blinds/shades, etc. can be spotless for a very reasonable fee. A professional service will, at nominal cost, make your home shine. Who likes to do windows anyway?
A quick word about the other members of our family; our beloved pets. Be doubly sure to keep their areas clean at all times. Pet odors from litter boxes and dog beds can quickly detract from your homes otherwise spotless appearance.
Painting is by far one of the most cost effective ways to improve the look of your home. If you have the time and patience you can do it yourself or better yet, hire a pro that has the tools and experience to get the job done quickly. If it’s been over a year since your carpets have been cleaned, now is the time. Often cleaning an older carpet will bring it back to life. If your flooring is beyond cleaning, replace it. Worn or torn vinyl should also be replaced. You don’t have to spend a lot to make a world of difference.
The goal, of course, is to put your homes best face forward. Sellers who take the time to address these issues routinely see their homes sell for top dollar and usually in short order. Isn’t that what it’s all about?
Jesse and Kathy Clifton, better known as the "Spouses Selling Houses," are full-time residential specialists with RE/MAX Associates of Fairbanks. |